Your experience can be profitable! Do you realize that? Do you know how to profit from your past experience? Read on …

Now that we’re discussing the notion of expressing our value – I want you to recall your previous experiences. ⠀
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Can you count how many times you:⠀
*resolved an issue for someone that benefited them?⠀
*used your passion to create something others valued?⠀
*overcame a difficult situation and survived?⠀
*attended or completed a niche program for professional or self-growth?⠀
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All of these accounts – plus so many more can be used to connect with your audience. ⠀

How do you use your experience as copy?

Nugget # 2- build your brand effectiveness based on your past experiences, include plus/deltas that relate to your audience. ⠀
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In other words – use your experiences as copy to attract your audience.
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(Pain-point) Sally has a difficult time organizing her day-to-day schedule and feels overwhelmed. ⠀
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(Value-point) You’ve spent the last 3-5 years working in a high-energy workplace where you were able to manage multiple calendars, administrators + projects. ⠀

See – your experience can be profitable!
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Share your expertise to solve her problem by speaking directly to her problem and by providing your information as a resource. Don’t be a car salesman right off the bat. Always seek to give as much value as you can!
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You do not have to be an “expert” because for most of us life has been our university. You do however have to have the first-hand experience in what you’re offering. If you’re not continually learning or researching your niche – don’t offer services or products that you know nothing about. That’s dishonest.⠀

If you need help scaling your business, contact me – I am here for you or if you want to start the process right away, download my #1 guide, The PIER System-5 Steps to Add Multiple Streams of Income, to growing your business using your expertise.